Explores the importance and role of marketing, media and public relations in the event planning industry. This course covers marketing and communication tools such as social media, promotional events, networking, and blogs. The development of marketing plans will be discussed including targeted market research, communication tools, objectives, strategies, and implementation.

This course can earn 3 credits in Event/Marketing Communication(MAR 202) at Arapahoe Community College.

College Tuition for this course: $0
Additional Costs for this Course: $0

Is this class Guarantee Transfer college credit? Possible transferable elective. Students are encouraged to connect with their preferred college/university advisor to determine transferability of college credit.